After wrapping up its electrifying national tour, Thailand’s highest ranking Rock royalty, Bodyslam, heeded fans’ encore with a gigantic concert in Bangkok for a hard hitting finale. The concept used for this event is “Bodyslam 13”, in celebration of the band’s lucky 13th anniversary. mad created the project’s keyart revolving around the number 13. After experimenting with different approaches in design direction, we merged the number 1 and 3 together to form a “B” for “Bodyslam”. The concert became the talk of the town through fans’ effort in lovingly coining it “B13 Concert” when referring to the hype, of which was later conceptualized into the concert’s main logo. With such strong and distinctive logo that intimately communicates to the band’s fan base, the sales of premium merchandises such as t-shirts and caps were through the roof with the attendance.