Little else gets us excited more than branding Thailand’s number one rock band. Then again, what is our job if not making the best better. The serious and passionate image of Bodyslam is a canvas of possibilities. mad offered a few key visual options for the organizer and the band to select from. One option that stood out among the other was an abstract illustration of an eye, seamlessly merging with the vivid colors of the universe as one. This changed everything and marked the very first time in a long time the Bodyslam brand is executed with vibrant colors as oppose to the usual minimalistic approach. Bodyslam’s logo from the latest album artwork, the symbolic slashed equals sign, is set as the center piece of the illustration. Whether the symbol is the center of the universe or the eye of the storm is up to the viewer to interpret.