Pa Happy

M39 Movie Campaign

A movie that give focus on character development to carry story’s narrative – an unforgettable friendship between two friends. The concept of project brief that was given to us was “a movie of happiness”. madAraiD crafted a subtle yet eye catching visual for the movie’s promotional material. The simplicity produced for the final product is built upon layers of thoughts and conceptualization – from the movie’s logo, poster layout, motion poster, television commercial and countless other media items used for promotional. We find the creativity input for this project exuberant.
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