Royal Dragon Seafood Branding

Restaurant Brand Identity

With its capacity to hold 5,000 customers at one time, and more than 1,000 employees in a single restaurant, Royal Dragon Seafood had made it to Guinness Book World’s Records as the World’s biggest restaurant in 1992.
This long history restaurant has accumulated years of experiences and was ready to expand its unique and exciting gimmicks such as serving by water-skating and “flying” to medium-sized scale to be located in leading shopping malls throughout Bangkok.
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