Every movie’s PR campaign has different strategies to pull in its audience. Finding a selling point for Teacher’s Diary has proven to be quite an intriguing challenge. On the surface, the melo-drama movie possesses no outstanding selling point in comparison to other movies with eye capturing visuals. The essences which make up the movie, however, contains in itself enchanting details – spell binding cast, atmospheric settings and space time transcending method which the main characters use to communicate with each other. With all these captivating details, we crafted keyart that does justice to the delicate simplicity of the movie. The timeless bond between two people who have never met was used as the selling point with each character in their contrasting mood in the same breath taking location. Our key art captured the sense of longing between two people through the obstacle of space and time.