The Tree

Shopping Mall Branding and Wayfinding Design

A new trend of lifestyle mall or “Community mall” is fast-growing in Thailand. Success stories and models started from Bangkok and investors are now expanding nationwide.  Started from a concept of “in a middle of nowhere” in Pathumthani in year 2013, the Tree community mall was originated with a control set of color pantone that resembled that of nature which give shoppers a comfortable, fresh and “real” experiences.
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