Another exciting year of making sure the portrayal of BMMF is laid down with new and innovative concepts. This year we play on words, taking the “six” from the festival’s sixth incarnation to correlate with being “sick”, in the sense that BMMF, Thailand’s biggest music festival, is the absolute musical cure that can heal any sickness. Whatever toxic ailments concert goers may have – depression, heartache, career stress, exam anxiety, office syndrome or good old loneliness, BMMF is the miracle cure to correct all wrongs under the tagline “one gig to cure them all”. The campaign’s key art is a set illustrations of all the artists in thefestival’s lineup dressed up as personnel in the medical field. Thisgimmick results in a substantial organic reach through inside jokesand comical satire comments from the audience.