How do you distinguish a product that is so abundantly available in the market? That’s our question for this project. Blue Eyes is a cats’ food brand, among many others! mad Arai-D amplified the brand’s already-established-blue-color element to create warmth and friendliness to the cats’ owners, or the buyers so that they felt like they were giving the best thing to their loved ones. Emotion and a message of healthy nutrients were our keys. If you are a cat’s lover, give Blue Eyes a try.