challenge:

The logo’s design must differ from GTH without the impression of separation or recombination, to appear that the new company is the premium and the solidity premium. The overall logo must be round, with no cutting, no chipping, or do not show any flaws. According to Feng Shui, GDH is a gold element. The required characteristics are “circular, rollable, solid, and overall must feel round.”   

The lettering's design must be easy to read with "heads", look contemporary, compact, friendly, and serve the communication needs as much as possible to deliver happiness from lettering to readers.

Brand Strategy

Brand Architecture

Brand Identity

Communication Concept

Content Creation

Corporate Typeface

design solution:

GDH is a small company with big dreams that desires happiness to occur in the hearts of all audiences and Thai filmmakers.

Brand personality, from the identity of the filmmaker and distributor company with the aims to create smiles, laughters, and pleasure to promote the gross happiness of all audiences, as well as an organization that emphasizes growth and development. The strategy in this logo design is to communicate brand personality in the form of lettering design for use as “Logo Type” and choose “Lower Case” and designing lettering to be round but firm to convey that GDH is a small company with big dreams that wants happiness to occur in the hearts of the audiences and Thai filmmakers. The use of a seedling is a symbol, meaning flourishing.

Due to trustworthiness in a diverse creative design studio of mad Arai-D, as well as expertise in creating a brand identity that can meet the needs of the Grammy Group and GDH Group in many projects, including promotional media for the film “The Teacher’s Diary” and creating brand identity for Panjaluck Pasuk Company and D’Luck Theatre. Our past work is a testament to our success and encourages us to participate in this change.

we delivered:

mad Arai-D and the madTypes department designed Thai and English lettering, specially for GDH Company. The concept of lettering that we intended to develop, specifically under the “happiness” approach, must inspire people who see it, smile and feel happy. For this reason, we named this typeface as “mad Aromdee”.

RESULT

"Reflecting the organization's identity perfectly, conveys the beginning of happiness and creativity in the organization's work clearly and simply, and builds memorable impacts in a wide range."

Overall, the Brand perfectly reflects the organization's identity, conveying the beginning of happiness and creativity clearly and simply in terms of usability and creating memorable impacts in a wide range of movies and TV series with many followers.

In addition, the logo and typeface are used on various media, such as business cards, headers, envelopes, logo plates, and company nameplates.

BEYOND THE RESULTS

“The creation of Brand Identity answers the need to communicate exactly to the point. Moreover, it can bring back memories of the potential and quality that it holds as a new organization. It is a pleasure for mad Arai-D to have the opportunity to be a part of the growth steps of GDH 559”. 

case study

Behind the scenes of the work from beginning to end, We reveal inside problems, supports, and many stages from start to completion of the project that we have selected to share in detail through every step to success.