This was our first project on films. ”Joey Boy”, a Thai legendary rapper himself called us on it. Here, we decided to use a strong character of the rapper himself as a concept and designed all the key visual arts and a promotional material according to everything this man is. There were three main directions which all have its artistic, sexy and story-telling (of the film’s literal meaning of “neck-biting”) vibes. The film received not just a national attention, but also an international recognition.